Annual Release of HPMS Marketing Module: Enhancements for Medicare Organizations
Relevant to: PDP, Marketing Guidance, PACE
Each week, we scan the latest CMS memos to find the most important ones that apply for PACE programs. Below is a summary of what you need to know.
Disclaimer: The content provided on this site is a summary for informational purposes only, and Grane PBM, Inc. assumes no liability for any errors or omissions in the site’s content. The information does not constitute legal or regulatory advice or replace the original CMS memo. Readers are advised to consult the CMS memo in its entirety and to verify information independently before making any decisions based on this information.
Contact CMS for more information about the Annual Release of the HPMS Marketing Module.
Introduction
CMS is set to launch the latest version of the HPMS Marketing Module on May 30, 2025. This upgrade follows feedback from recent customer satisfaction surveys and promises key enhancements to simplify data submissions for Medicare Advantage, Prescription Drug Plans, and more. Organizations can now enjoy improved features such as bulk submission templates and new data extracts, reducing the administrative burden in marketing processes.
Key Dates and Deadlines
- Date of Memo: May 9, 2025
- HPMS Marketing Module Release Date: May 30, 2025
PACE Compliance
This memo is relevant to PACE programs as it addresses updates to the HPMS Marketing module, which includes functionalities that organizations must utilize for compliance. Plans must ensure they adhere to the new procedures for the submission process, including the use of a standardized template for bulk submission of Actual Mail Date (AMD) data. This is crucial for maintaining compliance with marketing submission requirements.
The introduction of a new data extract for ANOC/EOC submission data can aid PACE organizations by providing comprehensive data access, including AMD data for all mailing waves, thus ensuring transparency and accuracy in reporting.
PACE organizations need to remain vigilant in updating their processes to incorporate these enhancements in order to avoid potential issues with compliance. Utilizing the newly provided system solutions will help in reducing the administrative burden and ensure all relevant marketing data is accurately submitted in a timely manner.
Non-compliance with these updates could result in the suppression of plan information on platforms such as the Medicare Plan Finder, impacting the visibility and accessibility of plan details to potential beneficiaries.
Required Actions
1. Prepare for the annual release of the HPMS Marketing module on May 30, 2025, by reviewing the updates and enhancements from the 2024 and 2025 HPMS customer satisfaction surveys.
2. Familiarize yourself with the new functionality that supports bulk submission of actual mail date (AMD) and related data, using the standardized template provided by HPMS.
3. Utilize the new data extract to access your ANOC/EOC submission data, including the AMD data for all mailing waves, to enhance your data analysis and reporting process.
FAQs
- “What are the enhancements included in the 2025 HPMS Marketing Module release?”
- “How can organizations use the standardized template for AMD data submission?”
- “What new functionalities are available for marketing material submissions in the updated HPMS?”
- “How does the new data extract feature help organizations with their ANOC/EOC submission data?”
- “Who should be contacted for technical questions regarding the HPMS Marketing Module?”
Contact CMS for more information about the Annual Release of the HPMS Marketing Module.
